In early 2021, the AZ Museum announced the Anatoly Zverev Prize in honor of the artist's 90th birthday. The motto of the competition was the phrase of the Soviet avant-garde artist: "Life is shackled, art is free." The participants created artworks that reflect Zverev's values ​​— creative freedom, creativity, overcoming stereotypes and platitudes. The expert council selected 50 artists out of 2000 applications. The exhibition at Winzavod presented all the competitive works: painting series, experimental videos, large-scale installations and monumental objects, which were housed in underground red-brick rooms faced with Soviet tiles.

The visual concept is built around the image of a communal workshop inside a cold red brick space. Modular structures from raw wood materials emerge. This reflects the never-ending process of artists creating their work. We created an identity based on the principle of a module that fits into the architecture of the space. It is based on the simplest principle — mono color and mono font. The yellow color refers to the life-giving light symbolizing the act of creation.

Ksenia Kotlyarovskaya​​​​​​​